1. Is sustainability a viable concept for American business? 2. What is the purp


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1. Is sustainability a viable concept for American business?
2. What is the purpose of environmental scanning? Give an example.
3. Baby boomers in America are aging. Describe how this might affect the marketing mix for the following: Target stores, Bally’s health Clubs, The home building Industry
4. How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?
5. Explain how consumers’ buying habits may change during a recessionary period.
6. Give three examples of how technology has benefited marketers. Also, give several examples of how firms have been hurt because they did not keep up with technological change.
7. The Federal Trade Commission and other governmental agencies have been both praised and criticized on their regulation of marketing activities. To what degree do you think the government should regulate marketing? Explain your position?
8. Explain how the nature of competition is changing in America
9. How will social media change in the next ten years.
10. Explain in detail each step of the Product Life cycle (PLC).
Above are ten important questions covered in our assigned reading. Pick two questions and answer it with references to the text AND outside research. Also, and this is important, Your post must be a minimum of 500 words. Each topic can only be answered once!

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