5.1.1 Physical LocationWhy have you chosen to locate where you have? Are you op


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5.1.1 Physical LocationWhy have you chosen to locate where you have? Are you opening a storefront or office space? Are you planning on leasing? What is yourrationale? What will your hours of operation be? If you‘re opening a store front make sure to address what types of customers and foot traffic can you expect in the area. Provide details such as hours of operation and how youcompare to your competition. If you plan on leasing space it is important to have talked to the landlord to understand the leasing terms, financing requirements and rent before assuming you can have the space. In the early stages of your business planning you can state your intended areas of renting space with a rationale as to why you are considering these areas. In running Zebra Tutoring, TanyaMaliak will be working from home at 15AAlbemarleAve. This reduces costs and encourages Skype as a more efficient means of tutoring.Operating hours will be flexible according to the students’ needs, but appointments will typically be Monday to Thursday 2:00pm –8:30pm; Saturdays 9:00am –5:00pm and Sundays 10:00am –3:00pm.5.1.2 Virtual Location (if applicable)(Futurpreneur says “if applicable” but required for this course!)Describe how you envisagethe website. What are the key features of the website? What is your timeline? Provide details about your website such as ease of navigation and design issues.How long will it take to have the website up and running? When considering a professional website developer/designer it is strongly recommended that you receive a detailed quote including: list of expectations, time of delivery and terms. Ask for examples of past work, references and years of experience (or number of websites developed) and any relevant credentials.Crash Course: Sales & Marketing: getting the most from your websiteHow to Choose a Web Designer: http://www.passionforbusiness.com/articles/choose-website-designer.htmZebra tutoring will have an easy-to-navigate website for marketing and contact information purposes. No monetary transactions will be conducted on the website, however clients will be able to schedule or cancel appointments. The majority of the content on the website will be
25static; however there will be a link to the blog ‘A to Zebra’ where newmaterialwill be posted on a weeklybasis.The website will be developed for launch and will be developed by an external developer. In addition to designing the website and developing the tutorial scheduler for launch, the web developer will perform maintenance and support on an as-neededbasis.
5.2 Legal Issues (Futurpreneur says “optional” but you need to include them if they could be critical to your business.)Will you need to protect your intellectual property? Patent, Trademark,Copyright?This takes time and money to secure. Itis advised that you do not rush into these without consulting the Canadian Intellectual Property Officeorseeking legal advice. Generally speaking you would consider this once you started to develop a market though there are exceptions to the rule. The initial focus needs to be on developing a market for the product/service before exploring the need to protect the product/service.Consider which legal & regulatory items such as licenses and contracts need to be addressed. Provide a brief explanation of how you will obtain these or any barriers you foresee:•Business licenses•Location & zoning by-laws•Health inspection•Intellectual Property (i.e. patents, trademarks and copyright)•Operating licenses (i.e. child care centres, gas stations, etc.)•Industry specific licenses (i.e. dentistry, alternative health care etc.)•Import/Export•Registering Employees•Contract agreements (partnerships, independent contractors etc.)Legal Issues for New Business Webinar:http://www.futurpreneur.ca/en/resources/start-up-business-planning/webinars-content-type/legal-issues-for-new-business-webinar/Canada Business Network Website:http://www.canadabusiness.ca/eng/The Law Society of Upper Canada:http://www.lsuc.on.ca/with.aspx?id=654Canadian IP Office:http://www.cipo.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/homeZebra Tutoring anticipates the following legal issues:•Business licenses
26Zebra Tutoring has obtained a Master Business License, confirming registration of the business name with Service Ontario.5.3Insurance Issues(Futurpreneur says “optional” but you need to includethem if they could be critical to your business.)All businesses take some form of risk. Many businesses start off by having liability insurance to protect their business from being sued. One way to determine whether you should take insurance or not if necessary the type of insurance,is to see what the norm is in the industry. Small Business Insurance: http://canadabusiness.ca/eng/page/2684/5.4 Human Resources(Futurpreneur says “optional” but required for this course!)How many full-time staff will you have?How many part-time staff will you have?For each staff member indicated above, list their title and role. In some businesses, hiring staff is a necessity i.e. restaurant. However, be cautious when hiring staff in the early stages of a business. Remember that you are still learning! Once you have some experience under your belt, you will be in a better position to determine what type of staff you actually need. Generally speaking, sales should justify hiring staff or contractors. Remember that there are different legal obligations if you hire staff as an employee or as an independent contractor. Some businesses prefer to hire independent contractors rather than have employees on their payroll. Human Resources Regulations http://www.canadabusiness.ca/eng/page/2718/2. CYBF Hiring for Small Business http://www.youtube.com/watch?v=xt0CAg1svsI3. Employee vs. Independent Contractor: http://www.marsdd.com/articles/employee-vs-independent-contractor/Crash Course: Building the Team: who to hire and whenZebra tutoring will start out small with the owner as the only employee. Plans are to hire a part-time independent contractor in April of Year 2 (working 15-20 hours a week) when there will be a substantial increase in business.

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