A sample of case analysis and rubric is attached. Report may be no more than 1,0


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A sample of case analysis and rubric is attached.
Report may be no more than 1,000 words plus 4 pages of professionally formatted exhibits: SWOT table, PEST, SMART- Strategic Market Analysis, 7-S model.
Case report includes:
Definition of Success
Critical Issues
Situation Analysis
Decision Criteria
Options Analysis
Recommendations
Definition of Success/Critical Issues
Success is specific, measurable, attainable/feasible, relevant to the operation’s goals/vision, and presented with a time restriction (SMART).
Success is solution neutral
Problems or opportunities presented are critical to survival
Issues express root causes not symptoms
All are solution neutral
Weakness here limits overall mark potential
Situation Analysis
Summary of internal & external analysis with supporting detail in exhibits
Summary results from appropriate analytical tools with tables and support in exhibits
Financial position summary with appropriate support in exhibits
Analysis of what’s causing the current situation and conclusions provide context for decision making
Decision Criteria
Criteria relate to definition of success and critical issues
Consider qualitative and quantitative
Include targets and a constraint in at least one measure and in all that are appropriate
Are SMART in at least one measure and in all cases that are appropriate
They are objective (not leading)
Option Analysis
Options presented are complete & implementable/fleshed out
Analysis identifies relevant costs
Analysis forecasts potential ROI/profitability of options
Analysis clearly demonstrates option’s ability to achieve decision criteria and address critical issues
Risk/benefit analysis of each option performed
Recommendations
Flow logically from analysis
Includes immediate next steps
Implementation details and implications accounted for
Provides quantitative and qualitative justification

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