A travel service has hired you to develop a marketing strategy for a vacation pa


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A travel service has hired you to develop a marketing strategy for a vacation package. The company wants to offer different packages to different social classes. Develop a complete package and marketing strategy for each of the following: the upper class, the middle class, and the working class. Be sure to discuss
the services offered (including destination, accommodations, and so on)
pricing
the promotional message
media targeting
Summarize the key differences among the three marketing strategies.

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