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For this assignment, you will research a large global transportation
company, write a paper that discusses how customer service supports
logistics and supply chain management, and then analyze how this
relationship contributes to a company’s competitive advantage in the
In your paper,
Select one transportation company from the list of the World’s Largest
Transportation Companies (Links to an external site.), published by
Explain how your chosen company’s current logistics and/or supply
chain management practices supports each of the four dimensions of
customer service. (The company’s website and annual report are often
good starting points for your research.)
Assess how the company can strengthen the contribution of each
dimension to future gains in profitability and/or customer service
with at least two of the four dimensions. Provide two to three
examples of how other companies have already done so to support your
The Measuring Customer Service paper
Must be 600 to 900 words in length (not including title and references
pages), double-spaced, and formatted according to APA style as
outlined in the Writing Center (Links to an external site.).
Contextual (Level One) headings must be used to organize your paper
and your thoughts.
Must include a title page with the following:
Title of paper
Course name and number
Must address the topic of the paper with critical thought.
Must include and integrate supporting information and reasoning from
at least one scholarly, peer-reviewed, or credible business source
from the University of Arizona Global Campus Library in addition to
the textbook (see the Writing Center’s Integrating Research (Links to
an external site.) for assistance).
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an
external site.) table offers additional guidance on appropriate source
types. If you have questions about whether a specific source is
appropriate for this assignment, please contact your instructor. Your
instructor has the final say about the appropriateness of a specific
source for a particular assignment.
Must document all sources in APA style, as outlined in the Writing Center.
Must include a separate references page, formatted according to APA
style as outlined in the Writing Center.
Carefully review the Grading Rubric (Links to an external site.) for
the criteria that will be used to evaluate your assignment.