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FORMAT: 3 pages max (unless otherwise stated) with one inch margins, Times 12 font, 1.5 line spacing; SUBMIT: through Canvas>Assignments:
HAVE ANSWERS NUMBERED
DEVIATING FROM THIS FORMAT WILL COST YOU POINTS.
Stick to the facts of the case – there is no need to mention COVID or talk about the current scenario Disney is facing beyond the case facts.
1) Using evidence from the case, discuss the global strategy that Disney pursues in each of its strategic business units? Which two business units are the most different in terms of global strategy? Why do you think this is the case?
2) Robert Iger took over the CEO position at Disney concerned about the firm’s ability to develop creative content. How did Iger address this issue and how successful were his efforts? Should incoming CEO Chapek have similar concerns?
3) What type of diversification strategy does Disney pursue? Defend your choice.
4) Does Disney have a sustainable competitive advantage? Explain why or why not the advantage is sustainable.