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It’s time to check up on your progress with the strategic communication plan. The Long Lake Community Center board wants you to present your goals to improve the Job Placement Services Center. Review Topic 6 to ensure your objectives, strategies, and tactics follow the guidelines. Remember, the material you prepare this week will support your final strategic communication plan due in Week 5. You will have an opportunity to make adjustments based upon feedback from your instructor each week.
Create a 6- to 10-slide Microsoft PowerPoint presentation that includes the following:
2 global objectives for your plan. Include:
The criteria you plan to use to evaluate the success of the objectives.
Summary of your plan to operationalize your objectives, which may include:
Units of measurements (i.e., number of people, scores on a rubric, average test scores, a change in the result of a survey question)
Tools you will use to gather information (i.e., surveys, tests, interviews)
How will you get baseline measurements?
How will you assess progress of the objectives after the plan is implemented?
At least 1 intermediate objective for each global objective. Include:
The criteria you plan to use to evaluate the success of the objectives
Ensure your objectives align to your theory from Week 2
Summary of your plan to operationalize your objectives (see points above)
At least 1 strategy for each intermediate objective. To help draft these, consider:
How can you translate the measurements into ways of reaching the priority audience segment(s)?
Will these strategies support how you achieve the objective?
At least 1 tactic for each strategy. To draft these, include:
Associated tasks, people, channels, and timelines
Does the tactic align to the objective and the priority audience segment(s)?
Will the tactics support what you need to do to achieve the strategy?
Explain how the objectives, strategies, and tactics relate to your vision statement and communication theory.
Include an introduction and conclusion for your presentation, along with any visuals and charts. You may use the Objectives, Strategies, and Tactics Template to draft these or another resource of your choice.
Present your information by recording audio for each slide or include speaker notes.