Late management professor Peter Drucker once said: “Marketing is the least devel


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Late management professor Peter Drucker once said: “Marketing is the least developed
activity in an underdeveloped economy.” Please explain what did he mean? Please read and think
carefully the relationships and support your views with desk research. Desk research means
books, articles, journals etc. mainly internet-based knowledge. Please find the attached “Individual Essay Evaluation and Marking Scheme”.

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