Please answer the following questions in a total of 3-5 pages. Choose one advert


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Please answer the following questions in a total of 3-5 pages.
Choose one advertisement from this year’s Super Bowl that used a celebrity endorser. For
reference, here is a good list of 2022 Super Bowl ads:
https://www.cnet.com/culture/sports/super-bowl-commercials-2022-watch-all-the-big-ads-before-sundays-big-game/
Which ad/company/product are you using? For this company, describe the target
audience and identify the category (or categories) in which they fit: demographic,
psychographic, geographic, and behavioral.
2. What do you believe is the “major selling idea” embedded within this advertisement?
3. Which aspect of the hierarchy of effects does the ad focus on? Please explain.
4. Based on the concepts of attractiveness and credibility, please evaluate whether the
endorser(s) in this ad was appropriate.
Please explain how think this ad performs on each of 5 dimensions in the article:
originality, flexibility, synthesis, elaboration, artistic value.
b. Based on these ratings—and the category—do you think this was an effective ad?
6. 2022 Super Bowl ads were $6.5MM per 30 seconds. Assume that your product has a 10%
profit margin (e.g., if the price is $100, the company makes $10 profit).
a. How many units would have to be sold to break even? Please explain.
b. 100MM people watched the 2022 Super Bowl. Is the break-even number from the
previous question feasible? Please expla

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