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Point of Sale
Based on the chapter 7 lesson regarding “points of sale” and profit-making relative to ticket sales, concession sales and licensed merchandise sales answer the following questions among the following areas:
• Among the three primary revenue producing areas (ticket sales, concession sales and licensed merchandise sales); what do they perceive as:
A) The most significant revenue producer?
B) The area that has the greatest potential for development/growth?
• To what extent do social media/social networking sites such as Facebook and/or Twitter impact upon the marketing of tickets to generate more revenue for an athletics program?
• In dealing with season ticket holders or stakeholders in general:
A) What strategies do you use to incentivize fans/spectators to attend athletic events?
B) What kind of feedback do you receive from your season ticket holders or stakeholders and what methodologies do you employ to obtain it (i.e. suggestion boxes, e-mail, survey instruments, booster meetings, focus groups)?
C) Based on your answer in subsection B, can you identify potential areas to improve communications with season ticket holders/stakeholders?