Sometimes in order to better understand the quantitative metrics, we’ll use qual


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Sometimes in order to better understand the quantitative metrics, we’ll use qualitative research of interviewing or conducting focus groups, etc. to help explain some of the trends or changes we’re seeing on the analytical side of things. Using both of these methods congruently helps to validate what we are seeing. Does your organization use any quantitative research methods to track performance? Why are these important for your organization?

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