Suggested minimum length for each case analysis is 4-5 pages. Requirements: Use


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Suggested minimum length for
each case analysis is 4-5 pages.
Requirements:
Use the information in the textbook to complete a strategic analysis of Chipotle Mexican Grill,
Inc (Due June 09) by completing the following:
Prepare an External Assessment
• Economic
• Social, Cultural, Demographic
• Political-Legal
• Technological
• Competitive
Prepare an Internal Assessment
• Management
• Marketing
• Finance
• Accounting
• Production/Operations
• Research And Development
• Management Information Systems Operations
Prepare a SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
Strategic Recommendations

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