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Week 2: Activity Discussion
How would you use consumers’ selective attention for a marketing campaign aimed at soliciting donations for a non-profit or charitable cause of your choice? You are free to choose any charity or non-profit.
Develop a brand name for (a) a voice-activated 3D printer, (b) a sports apparel store, (c) an app that uses augmented reality to allow you to walk and buy at a grocery store. Justify your selection of names.