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You have each been assigned an early firm or early pioneer in the field of public relations, or for a few of you, a current top public relations firm.
Ivy Ledbetter Lee—Cheri Garcia, Rebecca Cano
Rex F. Harlow—
Theodore Vail—Lisa Brake, Lisa Lloyd
George Creel—Brandon Williams Edward Bernays—John McFadden
Doris Fleischman—Grace Subealdea
John Hill—David Pruitt
Arthur W. Page—Miquel Garcia, Leisa Fletcher
Alice Beeman—Gabriela Pardo
Joseph Varney Baker—
Daniel J. Edelman—Dawn Marshall
Inez Y. Kaiser—Antonio Mitchell
Betsy Plank—Sage Deeds, Ashley Arp
The Publicity Bureau—Armando Valencia
Parker & Lee—Chris Montgomery, Natalia Araiza
Weber Shandwick—Michael Burden
Hill + Knowlton Strategies— Brian Naul
You are to write a 500-word essay on your chosen topic and then then record a three-minute brief history of your firm or person. You will have access to each presentation and be able to comment on at least three others. Please double space and print one sided. You are encouraged to use library resources to help you with your writing if needed.
In your essay, be sure to cite where you found your information. Do not cite this book. It is an excellent idea to start by looking in this chapter to give yourself some information about your topic, but your paper will require you to do additional research on your topic. You must cite at least one non-internet source.
Your three-minute presentation must be exactly that. Aim for 3:30-4:00 minutes of material. You will be penalized 1 point for every 10 seconds over or under the allotted time. Also, you may (not required) create a PowerPoint to aid your speech. You will post a link to these videos in a discussion in this Unit named History Assignment (see the link below this assignment). This is where you can watch each other’s and comment on 3.
By studying how public relations evolved, you will gain insight into its functions, strengths, and weaknesses. Understanding public relations’ historical context is vital to the professionalization of today’s practice. By the end of all the presentations, you will hopefully have a better understanding of how the field has evolved, particularly in the last century.