Your final paper in this course is about the “how and why”. A three-page paper


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Your final paper in this course is about the “how and why”. A three-page paper (APA style: https://apastyle.apa.org/style-grammar-guidelines/paper-format ) on how data is used to inform social media content strategy for marketers and why it is so important. You will use a real marketer (NFL, Wendy’s, Coke etc..) as a reference. Research a marketer that you like or saw cool social media content that you liked. I think Wendy’s SM approach is awesome- https://medium.com/swlh/a-tribute-to-wendys-awesome-social-media-strategy-7f55a66bcf94 Research how they utilize their data and explain why the research is as important as the actual content. Ex: Social monitoring, knowing your target audience, how to reach them and how to talk to them. This paper is to demonstrate your understanding of the material we covered this semester, so feel free to reference the material and articles that we used. The final paper is worth 40 points (25 % of your grade) and is due June 27th. Turn in under: Assessment/Assignments/Final Paper
material:

CCPA vs GDPR: What GDPR-Ready Companies Need to Know about the CCPA


https://www.wired.com/story/ways-facebook-tracks-you-limit-it/
https://www.vox.com/2018/4/11/17177842/facebook-advertising-ads-explained-mark-zuckerberg
https://www.facebook.com/help/1701730696756992?helpref=hc_global_nav
https://www.vox.com/recode/2019/9/20/20875755/smart-devices-listening-human-reviewers-portal-alexa-siri-assistant
https://www.cnet.com/how-to/google-collects-a-frightening-amount-of-data-about-you-you-can-find-and-delete-it-now/
https://d2l.msu.edu/d2l/common/dialogs/quickLink/quickLink.d2l?ou=1699280&type=content&rcode=michiganstate-5878646
https://insight.kellogg.northwestern.edu/article/big-data-looks-at-why-ideas-go-viral

What is programmatic advertising? A beginner’s guide


https://www.forbes.com/sites/louiscolumbus/2018/01/18/analytics-are-defining-the-future-of-digital-advertising/?sh=6e5c90c3786f

How to Advertise on Facebook: Complete Facebook Ads Guide for 2021


https://www.facebook.com/business/success/charity-water
https://blog.hubspot.com/customers/check-pulse-digital-strategy-social-media-audit

How to Conduct a Social Media Competitive Analysis: A Complete Guide


https://sproutsocial.com/insights/social-media-goals/
Course content
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